What I Learned About Marketing From Barbara Walters

babsI had trouble falling asleep last night, so I scrolled through the list of On-Demand shows and decided to watch Barbara Walters’ final episode on The View.
(For the record, ~not that there actually IS a record~ I am not a fan of The View, but I am definitely a Barbara Walters fan.

All of the previous co-hosts were there and they were sharing their favorite “Barbara Moments” as well as busting her chops about always plugging her specials or other projects. (Here’s a funny 20 second clip of Babs plugging 20/20).

One of the ladies thanked Barbara for some advice she had given her, which she called “the greatest lesson I ever learned,” and here it is:

If you care about the work you’ve done,
then you need to tell people about it
or they won’t care about it.

As an entrepreneur, I find that to be a fan-TASTIC piece of advice!
I do care about my work.
Very. Much.
Yet when it comes to promoting myself (uggghhhhh, even writing those words makes my skin crawl), I morph into a deer in headlights.
HOWEVER…

Barbara Walters’ advice feels like a permission slip, to me. It somehow dissipates the deep-seeded paradigms I have about marketing and completely shifts the focus to caring.

It’s easy to care!

If I care about my work then I need to tell people about it.
If you care about your work, then you need to tell people about it.

Doesn’t that make it easy?

And something else for that record…watching that show did the trick~ I was fast asleep, in no time at all :-D

 

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Who Taught You How To Think?

thinkYou can probably remember who taught you how to ride a bike or drive a car or make your bed, but do you remember who taught you how to think? Continue reading

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Struggle Ends When Gratitude Begins

struggle2Love this gratitude quote from Neale Donald Walsch and had a first-hand illustration of it this week.

“The struggle ends when
the gratitude begins” Continue reading

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What I Learned About Goal Achieving from a Purple Candle

This week we’re doing Experiment #2 from E-Squared by Pam Grout. As a group, we set out to explore the theory that
we impact the field of potentiality (FP) and draw from it based on our beliefs and expectations. Continue reading

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Things I “know for sure that just ain’t so”

If you’ve been anywhere near me in the past six months, you’ve undoubtedly heard about my love affair with #1 NY Times Bestseller, E-Squared by Pam Grout. This is, perhaps THE best resource I’ve found to help us truly understand how our thoughts create our reality.  Continue reading

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How a Magician’s Scarf Kept Me Motivated; a Metaphor from E-Squared

scarfWhile putting the finishing touches on my newest coaching program, I gained some great insight from a metaphor in the book E-Squared, by Pam Grout. (I LOVE when that happens!) Grout says… Continue reading

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A Funny Thing Happened on the Way to E2

The very first experiment in my new favorite book, E2 by Pam Grout, tells us to ask for a blessing or unexpected gift from the “Field of Potentiality” (the FP) or God or the Universe or Infinite Intelligence or whatever higher power you believe in. You set a 48 hour limit and you ask for “a thumbs up, a clear sign, something that cannot be written off as coincidence.” Continue reading

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It’s Always/Never a Good Time

alwaysneverAs I put the finishing touches on my next master mind program and choose the day/time/start date, in my mind it feels like it is always-never a good time to promote something new. When you think about it, there’s always some reason why this day or that month or this time would not be desirable. Continue reading

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What Didn’t Go Wrong?

fallThis morning, as I walked down the stairs to make the coffee and start my day, I nearly fell. I caught myself and no harm was done, except for an abrupt WAKE UP from the Universe. GOOOOOOOD Morning!!!
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Don’t Panic; Feel Grateful

Just re-learned a great lesson from a client. I say RE-learned because it is definitely something I already know, yet I don’t always remember. The lesson is that we need to appreciate things we already have; like our heart beating or our air conditioning working or, as my client is now experiencing, the software which runs his entire company functioning.
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