In a previous post, I wrote about how starting this blog was THE best thing I did for my business in 2011. More than half of the comments received, were people saying that reading that post inspired them to start one or resurrect one that had been neglected. Yay!
I recently spoke with a client who told me they really wanted to have a blog, but they didn’t know what to write about. Here’s a little secret…neither do I! I tend to write about……. whatever! Whatever happens, whatever I notice, whatever I’m thinking about…that’s what I write.
The truth is, some days I simply don’t know what to write about. And it seems the more I look for inspiration, the more uninspired I become. That’s when I go to my “list of cool things that have happened”… or at least I think they were cool. Things that, at the time they occurred, interested me in some way. And that is how I end up writing about breathing or ice cubes or even my eye doctor appointment. The really interesting thing is…people read it!
At the risk of sounding arrogant, I go on the presumption that as long as I find something interesting, there’s a good chance you will too. And if Dr. Phil asked me “How’s that workin’ for ya?” I would enthusiastically tell him “So far, so good!” And then, of course I would add “Thanks for asking…. and how’d you get my number?!”
The Go-Giver Coaches had the pleasure of listening to world-renowned author and speaker, Mark Sanborn yesterday on our weekly training call. He shared countless nuggets of brilliance with us, but the advice that really resonated with me regarding writing, was to “pay attention.” He said, and I paraphrase, that what makes for good content is noticing ordinary things and finding something extraordinary about them. He said “newspapers report on what happens; speakers and authors report on what it means.” That may explain why I much prefer reading a blog post or a book over a newspaper any day. How about you?
And while we’re on the subject of YOU, do you have a blog? Do you want to have one? Do you think you wouldn’t know what to write about? Do you think that’s reason enough not to write one?