A few weeks ago I was assigned the task of being able to tell someone what I do for a living…in ten words or less. This is quite different from the traditional “elevator pitch,” where we tell someone what we do in 30 seconds or less. Ten words is… not that many. So, on went my thinking cap.
I started thinking about what I actually do as a coach, which turned into a busy, complicated conversation in my head. “I help people set goals. I hold them accountable to take action steps. I help them clarify their vision. I make their agenda my agenda. I help them realize and embrace their potential…..” Blah, blah, BLAH! And bo-ring!
After a little more thought, (and a little copying from Mike Dooley) here’s what I came up with:
I help others understand how their thoughts become their
Much better, Dontcha think?
What do you do for a living? Can you tell us in ten words or less?