The internet has made shopping so much easier. With a click of a button, you can open catalogs, ship multiple items, get next-day delivery, and even plan your entire trip without ever needing to leave your living room.
Have you ever considered how exactly these websites operate? How does a website manage and execute the probably hundreds of transactions that occur in a single day (sometimes in a single hour for some brands)? Perhaps you have been considering opening up your own shop. It could be selling handmade crafts that you made on the weekend, or an online course that you are interested in teaching. You will need a platform that can host, manage and organize your items.
This is where SamCart comes in. SamCart is a web-based checkout management system with several purchasing templates such as order bumps, upsells, subscriptions, and even payment plans.
In this article, we will explore the exact features that SamCart has to offer, as well as the pricing and customer support structures SamCart has. Let’s see if this digital e-commerce platform can bring our business to the internet a little easier.
Before you continue, you may want to watch this video by How To Entrepreneur on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of SamCart.
SamCart Features SamCart Funnel Google Analytics
SamCart can be described as a “digital E-commerce platform.” For the less tech-savvy amongst you, we can break this term into two: “E-commerce” and “Digital platform.”
E-commerce is a concept that you and I are probably familiar with, even if you aren’t necessarily aware of the term. These are shopping websites like Amazon and eBay. And, by extension, Facebook because of their now-popular marketplace function.
You will need a platform to view everything on the internet. Instagram and Twitter are popular platforms for social media posts. Blog posts, on the other hand, are often found on blogs like WordPress. ECommerce, by this train of thought, would be on Amazon and eBay.
SamCart combines both spheres: ecommerce management and an online platform. It then packages it into a service that provides better product organization and reporting, beyond manual handling of orders per transaction.
SamCart focuses on content creators and teachers looking to expand their audience and revenue in a clean, efficient, and easy-to-use way.
SamCart allows you to efficiently distribute your e-commerce content, optimizing for conversions and improving the shopper experience. For the budding online tutors there, you can manage and sell your virtual courses with easy-to-set-up features like options to buy, upgrade, and subscribe to content.
You can also access features like automated billing, promotion management, payment plans and payment plans for more robust online services. This can be for any product, be it services or the physical consumer good.
Picking a Template
SamCart markets itself not only on its numerous features but also its ease of use. Start by choosing a template that you like for your products. Your chosen template will dictate how your products will be featured on the webpage. So if you want a template that highlights a particular product or functions as a carousel of your best-selling items, you can pick from one of their many pre-designed builds. You’ll be able to tweak the page to your liking, from color to layout. You don’t need any coding knowledge to set up your store in just a few minutes.
It can be linked to your social media
Next, link the store’s website you have just created to your social media and shop pages. This will allow you to keep all your content in one place, while also having a separate location for all transactions and checkouts.
This is a great opportunity for shop owners with listings on Etsy and Amazon. You can finally have your products designed the way you want without competing with a large and crowded digital shopping space. You can have custom domains to better brand your products and link your preferred payment processors and product add-ons to better boost conversion on each product.
Even subscription-based services are welcome on SamCart’s platform. They can offer a variety of ways to increase shopper conversions or upsell other subscription plans. These activities can be tracked to help you see which strategies work for your shop. This puts the power of consumer research and shop management entirely in your hands.
Rich Shop Reporting and Shopper Optimization
Now for the nitty-gritty details that the more experienced shop owners will enjoy. SamCart has many revenue optimizing options that will help you get more from every shopper. Multiple shopper checkout options, such as order bumps can be used. These can appear as small add ons that can be attached to products to increase revenue from each transaction. You can also use one-click upsells to help generate more revenue from shoppers after they have finished their first initial purchase, like limited-special offers or flash deals.
Marketing is an essential aspect of any business. SamCart will allow you to test which materials work well and which do not with platform-based A/B testing on every page. Smart Pixel tracking, the backbone of Google and Facebook’s platforms, is also made available to you so you can start tracking which advertising execution on which platform led to a specific sale.
You’ll want to know how your shop does at the end of each period. SamCart provides advanced real-time reporting to help you understand your customers and shoppers at a macro level. You can even develop your own CRM integrated system to better benefit you and your shoppers to better establish long-term customer relationships and increase each shopper’s standard basket size. With these integrated customer services, you can also add coupons/discounts, various payment options, customer portals, and more.
SamCart offers many more features than these. SamCart’s many pricing plans include tax and vat calculation, web page optimization, cart abandonment, and even an affiliate centre for product partners.
SamCart offers three different payment plans that can suit shop owners at any point in their entrepreneurial venture. SamCart’s team titled each payment plan appropriately as “Launch,” “Grow,” and “Scale.”
The “Launch” payment plan comes in at a nice entry-level price of $49/month. This plan is ideal for shop owners looking to get started selling online. This is the most basic plan you can get. This plan includes all the essential features that you need to launch your business: sales & tax support and unlimited pages.
The “Grow” plan is SamCart’s most popular plan available. This plan is designed to increase your customer base’s conversion rate and increase the value of each purchase. The cost of this plan is $99 per month. It trumps the “Launch” plan by including advanced features such as the previously mentioned order bump collections and post-purchase upsells, as well as the option to have multiple payment options in one store page.
The Grow plan also expands the collaborative capabilities of your store, increasing the number of admins to 3 from just a single admin in the Launch plan. SamCart’s suite of reports can be included in the Grow plan to help you better manage customers and analyze them to improve your relationship.
Their last and most advanced plan to the public is their “Scale” plan. Coming in at a heft $199/month, the Scale plan has all the features from the Launch and Grow plans, as well as even more advanced features to help you stay ahead of the competition and get the most out of old and new customers.
The Scale plan includes a SamCart onboarding to help you better understand the tools at your disposal. You also get more admin capabilities, such as role setting and the ability to have up 10 admin users managing the store page. You can also expect even more robust reporting, including a handy scheduled reporting system to better automate when and how you want to receive performance reports of your store. SamCart Funnel Google Analytics
With the Scale plan, you can expect to be able to use their advanced Cart abandonment feature, which reminds customers who exited your store without purchasing, as well as the ability to cultivate your affiliate center so you can better manage the various content partners you’re working with.
SamCart’s ability to separate these features into different rates is a benefit. It allows customers to choose the level and degree of fidelity SamCart can offer them regarding how they want their store managed. Casual side-hustlers can be happy with the Launch plan as it gives them more than enough tools to put their products and services out there. In contrast, the Scale plan might be better for existing stores looking to migrate to a platform that can allow them more control and optimization with how their business is being run. The Grow plan is a good middle ground. It offers all the essential features that budding entrepreneurs need to better understand their customers and doesn’t cost too much. SamCart Funnel Google Analytics
SamCart offers a 14-day trial for free if you are still skeptical. If you’re not satisfied with your experience, SamCart will refund all of your money within 30 days. You won’t need to worry about contract lock-ins here as you’re free to upgrade, downgrade, change, and even cancel your account at any time for any reason.
SamCart User Support
SamCart isn’t just going to toss this all to you and expect you to understand how it all works, especially to those looking to start with their Launch plan and may not know precisely how to set up their online store.
All of their plans come with email support and access to their knowledge database, with higher-tiered packages going as far as offering priority email support for all matters addressed to them. SamCart Funnel Google Analytics
SamCart also features a blog that is constantly updated with tips and tricks to help you optimize your store and strategize it using the SamCart platform. These can range from simple tutorials on using specific features like their “Add-to-Order” capability or their Sales Tax calculator to more strategically focused ideas like features on new industry-focused templates and current market strategies regarding particular products.
Lastly, SamCart also features free training webinars for entrepreneurs looking to boost their business online. You’ll need to register for this free course. Still, it promises data-backed research on what works and what doesn’t in an online ECommerce environment, as well as ways to improve on what you already have with your current shopper base. SamCart Funnel Google Analytics
SamCart Overall Impression
SamCart may be relatively new to the ECommerce platform industry. Still, it is by no means a slacker in its capabilities.
SamCart is primarily focused on optimizing shopper funnels. It seems to be able better understand shoppers who visit store pages and help them maximize their potential by providing robust reporting and advanced shopping features such as upsells or order bumps.
Coupled with the fact that SamCart comes in three-tiered price points, allowing the user to choose which plan is best for them, there seems to be little reason not to try out the platform for your next online business idea.
Let’s say you want to sell a service or digital product. You need a platform that allows you to easily build your online storefront. SamCart could be the right service for you.
Frequently Asked Questions SamCart Funnel Google Analytics
SamCart is it legal?
SamCart was founded by Brian Moran in 2004. However, the company has really taken off in 2014 as a provider for shopper funnel solutions to e-commerce platforms. Their in-house team now numbers more than 30 veteran start-up, marketing, and e-commerce players. Some of these people have been in the industry for a while, managing and doing different things from product design to client management, so their experiences and abilities are what makes SamCart what it is today.
What is SamCart used for?
SamCart allows shop owners and entrepreneurs the ability to sell their products online using pre-built templates. With SamCart, you can better understand your customers as each tool is built to optimize shopper funnel behavior at each step.
Is SamCart a payment processor?
What may confuse many is the distinction between an e-commerce platform and a payment processor. SamCart isn’t a payment processor but it can help you attach your store page to the top processors on the market. It can also connect your own “market account” to the web page to make use of any payment processor you are currently using.
Payment processors are digital service providers that act as executors for online transactions. Some of the most popular online payment processors include, but not limited to:
PayPal, Google Pay, and Apple Pay.
SamCart can work with which platforms?
As we mentioned above, SamCart is designed to be as easy to use for the store owner as possible. Integration to most tools available online for storefront owners is usually covered by SamCart’s suite of tools so you can attach your blog, socials, website, and other systems to better synchronize your business with the SamCart platform.